2020 – What We Learned:


202o – What We Learned:

The Little Engine That Could is a children’s story first published in 1930. Although its signature phrase: “I think I can” was first spotted in 1902 in a Swedish journal, eventually that time honored phrase became known as the epitome of American can-do-ism throughout the 30s and 40s.

In case you don’t know the story, it’s about a small choo-choo train engine that is requested by a broken-down larger engine to pull it over a high mountain. Multiple larger engines turned down the task before our brave, smaller version accepts the challenge and succeeds while chanting its motto: I think I can, I think I can.

This past year we experienced firsthand the value of marching forward, in spite of obstacles hurled in our path, and integrating the mantra: I think I can into our business plan. Which is to say … in a leap year that saw 29 days in February, what felt like 100 days in March, and an unrelenting parade of motley months to follow … we made up new ways to get to the other side faster than a chicken training for the Summer Olympics.

Skin Deep provided curbside pickup within hours of the first shut down in March. Then we added delivery and Online Shopping to our repertoire. Next we reconfigured our displays and streamlined our cases to allow for social distancing as customers were allowed to return to our inner sanctum. And during the holidays we counted heads (and our lucky stars) as many of you waited patiently in line so we could adhere to the mandated limit of shoppers.

So at this moment we stand perched on the precipice of 2021 with a multitude of ways to serve you. Safely, efficiently and always with our eye on the prize: your satisfaction.

We’re not daring the New Year to ‘show us what you got,’ but you can count on us to keep figuring it out. No matter what new routine we need to learn. Because no matter what … we’re here for you.

“You can get excited about the future. The past won’t mind.”
Hillary DePiano

“There is only one day left, always starting over: it is given to us at dawn and taken away from us at dusk.”
John-Paul Sartre

“With the new day comes new strength and new thoughts.”
Eleanor Roosevelt

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