Pro or Anti-Aging?

Julia Louis-Dreyfus recently raised eyebrows by announcing: “I hate that word [anti-aging]! It should be something positive, like pro-aging.”

The term anti-aging (yes – we use it quite a lot to describe the finest products in the world) is really about looking our best. We refuse to disappear or accept being marginalized simply because we’ve chalked up a few decades.

Many of the women we most admire embrace their age.

Emma Thompson said: “I think your 60s, if you are well, are the most fantastic decade … the most powerful patch of your life, the youth of old age as it were. I’d say it’s the best bit ever.”

The stunning Jane Fonda declared she feels younger and happier now than she’s ever been, “I was old at 20. I was ancient at 30. I’m so much younger now.”

It’s self-care that’s important. Seeing as our skin is our largest organ – it’s only common sense to take care of it. And using the best ingredients for maturing skin means we can be stunning at any age.

Julia Louis-Dreyfus believes in drinking plenty of water, wearing sunscreen (ALWAYS!) and washing off your makeup every single night.

Catherine Zeta-Jones said moisturizer is key to her youthful look. “I was under the impression that if you put on too much moisturizer, your makeup wouldn’t stay on. That is a complete fallacy.”

Halle Berry advocates using a Vitamin C Serum before applying moisturizer.

Demi Moore believes “If you focus on good skin care, you really won’t need a lot of makeup.”

And Meryl Streep – the perennial beauty who sets the gold standard for every age – is enthusiastic about natural facials with microcurrent. (Which we happen to offer at the Deep – I’m just saying.)

So don’t go quietly into that good night. Eat well, exercise often, and use the best products to maintain and enhance the rare gem that is you. This age, this minute, right now.

“And the beauty of a woman, with passing years only grows!” – Audrey Hepburn